Healthcare Marketing: Consumers Don’t Trust Our Ads
Infographic explains consumers’ opinions about advertising. And it’s not all good. We’ve heard it. We’ve had suspicions about it. Well, actually we’ve known it. People love ads but they don’t...
View ArticleHealthcare Marketing: 8 Ways to Humanize Your Hospital’s Brand
Use these suggestions to make your hospital more than an organization, make it more human. Build relationships that are more personal. Create more loyalty. Impact your brand. Too often consumers’...
View ArticleHospital Marketing: 5 Tests to Keep Your Brand Relevant
A critical view of your brand can make it enduring and stronger. A hospital’s brand is extremely important. With the changing healthcare environment brands are in transition with new alliances, new...
View ArticleHealthcare Marketing: Current Trends in Social Marketing for Hospitals
Best practices for healthcare organizations utilizing social media. Zsolt Bicskey writing for business2community.com recently gave what he thought were the top trends and best practices for using...
View ArticleHealthcare Marketing: The Big Data Debate
10 Marketers weigh-in on whether big data is useful or harmful. There is much talk today about “Big Data. The availability of a massive amount of consumer data that can help marketers make their...
View ArticleHealthcare Marketing: For Stickiness – Motivate Your Audience
Understanding what motivates your audience helps make your message resonate. Understanding your audience is a key ingredient for successful messaging. Healthcare marketers must know and understand...
View ArticleHealthcare Marketing: When “Big Data” is Not So Big
All the consumer information that is available to us cannot take the place of the “Big Idea.” Big data is the BIG deal these days. Big data is the term used for the tremendous amount of information...
View ArticleHospital Advertising: Are Banner Ads Really Effective?
Perhaps banner ads have become so ubiquitous they are ineffective. They certainly aren’t very creative. Web banner ads have been around for 18 years and are the standard for web advertising. As all...
View ArticleHealthcare Marketing: 5 Social Media Suggestions for Hospitals
Here are 5 excellent suggestions offered by Marianne Aiello in an article for HealthcareLeaders Media. It’s republished in its entirety. In 2013 the new millennium officially became a teenager. And...
View ArticleHealthcare Marketing: More Focus on Search, Less on Social
In the rush to do social media, healthcare marketers have neglected what may be more important – SEO. It’s time to correct that. Writing for Search Engine Watch, Jay Taylor wrote a very interesting...
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